South of Scotland MSP Joan McAlpine has joined the fight against breast cancer by taking part in Breast Cancer Campaign’s biggest (and pinkest) fundraiser, wear it pink day.

Over the last 10 years wear it pink has raised a staggering £23 million and on Friday 25 October 2013 people will come together in schools, colleges and businesses across Scotland to raise vital funds for Breast Cancer Campaign’s lifesaving research.

Commenting, Ms McAlpine said,

“Every year in Scotland around 4,400 people are diagnosed with breast cancer, including around 25 men. Sadly, around 1,000 people die from the disease each year. This is why we need to support Breast Cancer Campaign’s fundraising efforts so they can continue to fund research which will one day lead to a cure. So join me, wear something pink and donate £2, it’s really as simple as that.”

Breast Cancer Campaign vitally needs the money raised from wear it pink for its researchers to have the best possible chance to find the cure.

To register for wear it pink and receive your fundraising pack visit or call 0800 107 3104. 

Notes: Photo of Joan McAlpine MSP at wear it pink photo call attached.

Notes to editors

·         Breast cancer is the most common cancer in the UK and accounts for nearly one in three of all cancers in women

·         Around 50,000 new cases of breast cancer are diagnosed each year in the UK, including 4,400 in Scotland.

·         Breast Cancer Campaign aims to beat breast cancer by funding innovative world-class research to understand how breast cancer develops, leading to improved diagnosis, treatment, prevention and cure

·         As of September 2013, the charity currently funds 105 projects worth £18.2 million in over 30 locations across the UK and Ireland. 11 of these projects are in Scotland.

·         Visit or follow us at

·         This year Primark is supporting the fight against breast cancer and will donate 20% of the full product price for every wear it pink item sold in store.

·         The Breast Cancer Campaign Tissue Bank, the UK’s first ever national breast cancer tissue bank is a unique collaboration with four leading research institutions to create a vital resource of breast cancer tissue for researchers across the UK and Ireland. Visit

Media contact: Andrea Shufflebotham, Media Manager

0207 749 4102