SNP MSP Joan McAlpine has welcomed £200,000 of new funding from the Scottish Government for Quality Meat Scotland’s Scotch Lamb promotional campaign.
The First Minister confirmed the funding as she attended aa farm show today (Monday).
The sheep sector plays a significant part in Scotland’s red meat industry, which is worth £892 million to Scotland.
Ms McAlpine commented:
“Sheep production is concentrated in the South of Scotland, with Dumfries and Galloway and the Scottish borders the home to 31% of all the breeding sheep – so this is good news for the region. The food and drink sector as a whole is such an important part of Dumfries and Galloway’s economy – so we must do everything we can to promote our premium produce.
“The strength of our farming industry would not be possible without the dedication and commitment of the farmers who work tirelessly to produce high quality meat.
“That hard work and premium product is recognised by the protection given by the EU to the Scotch Lamb brand and we will be working hard to continue that protection in the future.
“I’m pleased the SNP Scottish Government are supporting this year’s campaign which will help encourage consumers to buy Scotch lamb as part of their regular shopping.”
Jim McLaren, Quality Meat Scotland’s Chairman, said:
“Today’s announcement by the First Minister is fantastic news for the Scottish sheep industry and it’s a great boost for our producers.
“This additional funding will enhance our comprehensive marketing and public relations Scotch Lamb PGI campaign, which is due to launch at the end of August.
“The eight-week campaign will spread the word to Scottish consumers about the quality, taste and versatility of Scotch Lamb – the perfect mid-week meal.”
Scotch lamb is one of 15 protected Geographical Indicators under EU law.